The Smoking Kid- Bangkok's Anti-Smoking Campaign

So the experts say this is one of the best anti-smoking campaigns out there. I say: I agree! This campaign featuring smoking kids approaching adults in Bangkok asking for a lighter uses "shock" guerilla marketing to make people change their behaviour.

"What if we bottled dirty water?" UNICEF Dirty Water Campaign

I love guerilla advertising and experiential advertising as you may see from the other ad reviews in my blog- it is the part of advertising I may be most interested in. Pulling a stunt- shocking people- I really do believe that actions speak louder than words and I think this is especially true when we are bombarded with so much advertising everyday. How do we cut through the clutter? Why would we pay attention to one cause over another? In my eyes, the answer is: step up- play a new game - do something bold that will attract attention: Something that makes people, stop and think. To really have a profound impact, this is what good advertisements need. The key is to have an engaged viewer who will not easily forget what you have to say.

Nestle: "We will find you"- If only Charlie from the Chocolate Factory knew what the future held.

This campaign created by JWT London for Kit Kat is all too close to a modern age Charlie and the Chocolate Factory. If only Charlie knew what the future held...

3M security Ad- Anyone want some cash?

All you have to do it break this window a little thief may think! 

Sometimes we may think it is all just marketing or advertising and that product quality has little to do with it. It is the brand image that has been created, cultivate by expects that make us fall in love with certain brands and products. Why, I ask you is our generation obsessed with wearing big brands that maybe have little to say when it comes to the quality of their offering?

However, consumers are becoming smart- they are cautious. Most of us do not trust the Ad Men of our generation: "This brand of shampoo will repair your split ends and make your hair shine like gold" How many times do we believe these claims?

First Barbie Ad: 1959- How has advertising changed?

Who played with Barbie? I did!

I loved Barbie growing up, and I know most girls out there did too! Take a look at the TV ad from 1959. 

The Whale Song: Optus Ad Campaign

I recently watched ‘The Whale Song’ developed by M&C Saatchi Sydney for Telecommunications Company Optus in Australia after a friend posted the link on Facebook.

Lynx Excite Fallen Angel Campaign

                                                                                                     

       

Watch Lynx Fallen Angel Interactive Advertisement

 Watch Lynx Excite TV Ad

Pure genius. Lynx uses digital technology to involve the public in surprising new ways. In my opinion, it matches their brand image perfectly, full of life, surprises and excitement. I particularly like the way they created a TV advert and then an interactive installation to complement and augment the impact of this ad. It seems to really catch the target market's attention, the brand needs to go far beyond providing the functional and symbolic benefits of simple consumer goods and increasingly engage with consumers to provide experiential benefits.

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Tippexperience- Hunter shoots a bear Tippex Campaign

Watch & Play Tippex Experience Shoot a Bear Ad

My favourite ad is the 2010 Tipp-ex ‘Hunter shoots a bear’ YouTube video created by Parisian Agency Buzzman.

Nokia: The World's Biggest Signpost Outdoor Campaign

Watch Nokia Signpost Ad

Nokia’s ‘The world’s biggest signpost’ was a large interactive installation consisting of a  LED red screen arrow suspended from a motorised crane in Central London, live for 2 weeks. It was part of a campaign promoting Nokia for personal navigation. The public texted their favourite place- their ‘good thing’ and the signpost displayed the messages within minutes while the arrow turned and pointed in the right direction. The locations were transferred to online Ovi maps where users could follow the signpost. I did not see the live ad but the video clip describing it in January 2010 online via Facebook.

(Nokia.com)

I find that it is a truly novel idea that stands out amoungs the clutter. The company had a good understanding of the needs of their target market for an easy to use transportable navigation system. The message is single minded and has a clear call to action for the viewers to text in and interact with the brand. It provides an inspiring creative and experiential approach to navigation which perhaps makes it so successful. There is a strong sense of co-creation and interaction, involving the customer and giving them ownership. Though the ad was only live for 2 weeks, it created enough interest to be successful.

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IKEA 'Tidy up' Advertising Campaign

(IKEA 'Tidy Up' Campaign)

The "Tidy up" campaign first launched in France in 2001. It was then translated to English and then shown throughout Europe. This campaign won multiple advertising awards in 2001- 2002. Five advertisements were featured with the same advertising message, that IKEA is the solution to your mess. I do find that the appropriateness of these ads, is sometimes questionable but taken in a light hearted manner, I feel that IKEA in a somewhat perhaps brutal way, do clearly get their message heard. It also just demonstrates how adverts will be deemed humorous in certain cultures like France, but would perhaps be banned in other countries.

(IKEA 'Tidy Up' Campaign)

Watch The Fork Ad 

(This ad features a man preparing for his date with his girlfriend. When they are in passionate embrace on the couch, however, she suddenly falls limp and he realizes she has passed out as she has a fork stuck in her spine.)

Watch The Spaghetti Ad 

(In this ad, a couple are lying on the floor and the girl is eating spaghetti in a rather sexual manner until she realises she is eating her boyfriend’s shoe lace rather than a spaghetti piece.)

Watch The Robot Ad 

(The robot ad features a sexual encounter between a dog and a moving toy.)

In my opinion, the 5 part ad campaign allows fluidity within their campaign and the message they wish to pass to consumers. It allows the message to perhaps appeal to a wider target market including single young people, a mother at home with her baby, and parents of children, a single young man. Furthermore, they use humour in a sense to grab the audience’s attention. They aim to use the ‘shock’ factor to cause buzz around their advertising campaign. They use consequence as a means of encouragement to visit their stores. They present us with various awkward or unpleasant scenarios which call for consumers to ‘tidy up’ if not for themselves then for others. The message is clear and conveys the true benefits of going to IKEA which has made these ads so successful.

Watch The Baby Ad 

(This ad shows a young women desperately searching for something in her messy house, finally she finds what she was looking for, her baby.)

Watch The Vibrator Ad 

(A small boy is playing with toy cars and then finds a vibrator lying amongt his toys. The highlight of this ad, is when he squeals with joy as it vibrates in his hands, pretending it is a rocket.)

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