3M security Ad- Anyone want some cash?

All you have to do it break this window a little thief may think! 

Sometimes we may think it is all just marketing or advertising and that product quality has little to do with it. It is the brand image that has been created, cultivate by expects that make us fall in love with certain brands and products. Why, I ask you is our generation obsessed with wearing big brands that maybe have little to say when it comes to the quality of their offering?

However, consumers are becoming smart- they are cautious. Most of us do not trust the Ad Men of our generation: "This brand of shampoo will repair your split ends and make your hair shine like gold" How many times do we believe these claims?

KLM Surprise - KLM stalkers! Facebook users beware- they are coming to get you.

KLM is watching you!

Lynx Excite Fallen Angel Campaign

                                                                                                     

       

Watch Lynx Fallen Angel Interactive Advertisement

 Watch Lynx Excite TV Ad

Pure genius. Lynx uses digital technology to involve the public in surprising new ways. In my opinion, it matches their brand image perfectly, full of life, surprises and excitement. I particularly like the way they created a TV advert and then an interactive installation to complement and augment the impact of this ad. It seems to really catch the target market's attention, the brand needs to go far beyond providing the functional and symbolic benefits of simple consumer goods and increasingly engage with consumers to provide experiential benefits.

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Tippexperience- Hunter shoots a bear Tippex Campaign

Watch & Play Tippex Experience Shoot a Bear Ad

My favourite ad is the 2010 Tipp-ex ‘Hunter shoots a bear’ YouTube video created by Parisian Agency Buzzman.

Nokia: The World's Biggest Signpost Outdoor Campaign

Watch Nokia Signpost Ad

Nokia’s ‘The world’s biggest signpost’ was a large interactive installation consisting of a  LED red screen arrow suspended from a motorised crane in Central London, live for 2 weeks. It was part of a campaign promoting Nokia for personal navigation. The public texted their favourite place- their ‘good thing’ and the signpost displayed the messages within minutes while the arrow turned and pointed in the right direction. The locations were transferred to online Ovi maps where users could follow the signpost. I did not see the live ad but the video clip describing it in January 2010 online via Facebook.

(Nokia.com)

I find that it is a truly novel idea that stands out amoungs the clutter. The company had a good understanding of the needs of their target market for an easy to use transportable navigation system. The message is single minded and has a clear call to action for the viewers to text in and interact with the brand. It provides an inspiring creative and experiential approach to navigation which perhaps makes it so successful. There is a strong sense of co-creation and interaction, involving the customer and giving them ownership. Though the ad was only live for 2 weeks, it created enough interest to be successful.

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