Pure genius. Lynx uses digital technology to
involve the public in surprising new ways. In my opinion, it matches their
brand image perfectly, full of life, surprises and excitement. I particularly
like the way they created a TV advert and then an interactive installation to
complement and augment the impact of this ad. It seems to really catch the
target market's attention, the brand needs to go far beyond providing the
functional and symbolic benefits of simple consumer goods and increasingly
engage with consumers to provide experiential benefits.
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Love Lynx! thanks for the links...
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