"What if we bottled dirty water?" UNICEF Dirty Water Campaign

I love guerilla advertising and experiential advertising as you may see from the other ad reviews in my blog- it is the part of advertising I may be most interested in. Pulling a stunt- shocking people- I really do believe that actions speak louder than words and I think this is especially true when we are bombarded with so much advertising everyday. How do we cut through the clutter? Why would we pay attention to one cause over another? In my eyes, the answer is: step up- play a new game - do something bold that will attract attention: Something that makes people, stop and think. To really have a profound impact, this is what good advertisements need. The key is to have an engaged viewer who will not easily forget what you have to say.