Nestle: "We will find you"- If only Charlie from the Chocolate Factory knew what the future held.

This campaign created by JWT London for Kit Kat is all too close to a modern age Charlie and the Chocolate Factory. If only Charlie knew what the future held...

Living in a world where we are monitored and tracked (stalked) sometimes has its advantages if you win the cash prize.

Chocolate mixed with technology- This is what the future holds for big brands using innovative, surprisingly creative (sometimes creepy) ways of shocking their target market and creating a big buzz.

This was not the first campaign to include a tracking device however. A GPS tracking device was hidden in OMO laundry powder in Brazil. Shoppers were tracked and found in their homes- but for the somewhat reasonably cautious shopper that did not open the door to a group of people claiming to have  tracked them down using their laundry box, a buzzer could be activated in the laundry powder to signal to the consumer that this was in fact true.

But is the money enough? Do we know when we are being watched?- because we do not consent to this. This opens up a lot of new questions on how much data companies have on their consumers- how much do they really need to know about us? Check out my blog post on "KLM Surprise" and their stalker approach to social media- Click here to read about "KLM Surprise"

I do think, however, this campaign was innovative, adventurous and offered its consumers something alternative to for example the "text to win" competitions.

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