I have come across some very interesting interior store design in shops and cafes. I feel environment makes all the difference to your product experience. Sweaters hung off hangers in an odd manner, upside down hanging plants, dark lighting for an exotic rainforest experience. Sometimes I feel I am entering a different world when I step into these types of shops/ cafes. I am so fascinated by my surroundings that I am eager to stay longer and browse. As most purchases are not pre-decided, this is a fantastic example of how marketers have come up with a compelling reason for the consumer to stay and engage with their products for a longer time.
Apart from all the marketing "talk" I just think this are downright cool! I love coming across something special and unique like this.
 |
| Cafe in Shorditch, London (2012) |
